Blog

With the arrival of Millennials and Gen Z at the heart of the optical market, consumer codes are rapidly evolving. These connected, demanding, and engaged generations are no longer satisfied with simply buying glasses to correct a visual impairment: they want style, meaning, and experience. This transformation is forcing optical professionals to fundamentally rethink their […]

Population aging is one of the major demographic phenomena of the 21st century. In France, as in many industrialized countries, the proportion of people over 60 is increasing sharply, with projections predicting a veritable gray revolution. This shift has repercussions on many sectors, and optics is no exception. Presbyopia correction, prevention of age-related eye diseases, […]

Faced with the massive industrialization of optics, a new trend is emerging: the return to handmade. In search of authentic and sustainable products, more and more consumers are turning to artisanal glasses, of which France is one of the leading figures. Behind each handmade frame lies meticulous know-how, often rooted in a local tradition. This […]

In a sector where customer experience plays a central role, sensory marketing remains a tool that is still underused in optical stores. However, the activation of the senses – sight, hearing, smell, touch – significantly influences consumer perception and behavior. How can opticians use these levers to improve their customer relations and stand out from […]

Christmas is a time for solidarity and generous actions . In the optical sector, many players – opticians, eyewear manufacturers and associations – are mobilizing to help the most disadvantaged. Between donations of glasses, collections and charitable partnerships, these initiatives make it possible to offer better vision to those who need it, while embodying strong […]