Blog

Behind every Olympic podium, every Formula 1 corner, every Tour de France sprint, there are glasses. And behind those glasses, meticulously planned sponsorship strategies, colossal investments, and a battle for visibility that speaks volumes about the evolution of an industry… By 2026, optical and eyewear companies were present at virtually every major global sporting event. […]

Two years after the craze for "anti- stress glasses," the landscape has become much clearer. Some of the brands that focused on general neurostimulation have disappeared or repositioned themselves, while light therapy , an older and better-documented technology, has established itself as the most credible component of this market. The term "anti-stress" itself has lost […]

For decades, the eyewear industry followed the relentless logic of globalization: offshoring to reduce costs and benefit from overseas expertise. Today, something is changing. Between geopolitical turmoil, consumer pressure for traceability, and the new customs realities imposed by the Trump administration, producing in Europe is once again becoming not only a value, but a strategy. […]

Children's eye health has never been so concerning—nor so important for opticians! In France, nearly one in two teenagers between the ages of 11 and 13 is already nearsighted, and the prevalence of myopia among 0-18 year olds has already reached 20.48%, according to the largest national study ever conducted on the subject . The […]

Eyeglasses aren't made the same way anymore… And that's a good thing. Between environmental pressures, the expectations of a new generation of consumers, and the rise of innovative manufacturing technologies, the eyewear industry is undergoing a profound transformation. Coffee grounds, plastics recovered from the oceans, graphene, Breton flax fibers… Material innovation in optics has never […]