Blog

Christmas is a time for solidarity and generous actions . In the optical sector, many players – opticians, eyewear manufacturers and associations – are mobilizing to help the most disadvantaged. Between donations of glasses, collections and charitable partnerships, these initiatives make it possible to offer better vision to those who need it, while embodying strong […]

Pop-up stores, these temporary boutiques that flourish in urban centers and cultural events, are experiencing a meteoric rise in many sectors. Optics, a constantly evolving field, is no exception. These temporary spaces offer a unique opportunity to boost a brand image, explore new markets or test innovative concepts. In 2024, where customer experience and differentiation […]

In a constantly evolving sector like optics, opticians must redouble their efforts to capture the attention of a younger and increasingly connected clientele. Today, a comprehensive online marketing strategy is no longer a simple advantage, but a necessity to stand out. In 2024, digital tools such as SEO, Google Ads, and social networks are positioned […]

Since its founding in 1987 in West Hollywood, Oliver Peoples has quickly established itself as a leading name in the luxury eyewear world. The brand , founded by Larry and Dennis Leight, is distinguished by its minimalist aesthetic and meticulous attention to detail. Renowned for its elegant and timeless frames, Oliver Peoples has combined craftsmanship, […]

The return of vintage glasses in the world of optics is not going unnoticed in 2024. Iconic shapes from the 80s, 90s, and 2000s are finding a new lease of life, propelled by iconic brands like Ray-Ban or Gucci . This phenomenon is not just nostalgia: it responds to a search for authenticity and singularity […]