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What if school holidays were the perfect time to invest in the hobby? Binoculars, telescopes, or even monoculars: some manufacturers already offer these products in their catalog. Could this be the new vein to dig? Most leisure optics items are used in the summer. There are plenty of opportunities to observe animals, hike, hunt, or […]

The Made in France optic is today praised worldwide for its excellence. Know-how, creativity and technology, these are the main qualities recognized by most professionals in the sector. The inventory of 100% French glasses brands is reviewed. Most Made in France frames are produced in the heart of the Oyonnax basin in the Jura. The […]

Today, there are a multitude of eyewear collections and brands. To stand out from the competition, eyewear companies have found several solutions, including the acquisition of prestigious licenses: famous brands or collaboration with world stars. We have selected for you three licenses that made them speak at the beginning of 2016. Oliver Peoples x The […]

1 in 10 children aged 0 to 9 wear glasses today, and this is getting older. Many eyewear have already understood and offer collections specially adapted or even specialized in this niche. A brief overview of the different optical concepts for children. Children too! The vision of the child is built month after month, from […]

Today, learning to communicate on the web is an integral part of brand strategy. And this also concerns opticians! Description of some good practices already adopted by groups or independents. No more waiting for the customer to cross the threshold of his shop himself! Today, it is necessary to invest in effective communication on the […]