Blog

In recent years, we have seen the emergence of online commerce, across all fields … Often seen as an enemy of traditional trade, we will show you today that this is not necessarily true , thanks to Web to Store applications! The Web to store application, what is it? This is simply the link between […]

March 10th was the 19th National Day of Hearing. The perfect opportunity to ask the question of extending the offer of its optical shop to hearing aids or not! Hearing instruments have long been used in hearing-related brands, but in recent years this promising market has appeared in a number of optical shops. Market bearer […]

Some eyewear companies have specialized in sports optics and offer eyewear ranges for their sports customers. Ski goggles, bike or pool goggles, these protective accessories can become real optical products for sport by adapting them to the customer's vision. Articles dedicated to optics for sport More resistant frames, integrated ventilation system, anti-shock treatment, climatic adaptability […]

Merchandising is present today in all highly competitive sectors and therefore also in optical shops … Merchandising in optical shops is the setting up of a particular scenography of the point of sale which allows an improvement of the performances. The idea here is to take into account the behavior of the customers in order […]

As we have seen with SILMO , the optical sector is still evolving, whether through new business models or technological advances. Focus on 3 optical brands with innovative concepts. Evioo This Grenoble-based start-up, launched in 2009 by Philippe Varnier, proposes the association of e-commerce with opticians and physical shops , which is for them one […]