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To change the decade is to enter a new era. In terms of fashion , the decades become squarely trends that we can identify with time. So, let's start the 20s on the hats of the wheel: zoom on the trendy glasses announced for this year! 2020 trends: a wide variety of glasses Geometry is […]

Changing decades means entering a new era. In terms of fashion , the decades become downright trends that we know how to identify with time. So, let's kick off the 20s with a bang: zoom in on the trendy eyewear announced for this year! Trends 2020: a wide variety of glasses Geometry is all about […]

It's almost holidays! On this occasion, optical professionals try to stand out by carrying out remarkable advertising campaigns . But it's not only during Christmas time that good ideas come out. Back on some of these remarkable campaigns. Best optical advertising campaigns: quirky and emotional The advantage of TV advertising is that it allows us […]

Choosing tinted lenses can be challenging for a customer. Indeed, several criteria are to be taken into consideration. Again, each person has different needs and expectations . We propose you to make a point on the advice to lavish. Choice of tinted lenses: very different criteria @Pixabay [/ caption] There are four main criteria that […]

Able to federate a large community around his personality, but especially its content on social networks or more broadly on the web (blog, personal website …), the influencer is has become crucial for many brands. As proof, two-thirds of them now integrate them into their digital strategy. Who are they ? What is their specific […]