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Crowdfunding is one of the financing methods favored by French start-ups from all fields. And if you were told that this was also the case with optics? Whether to diversify, launch a collection or even create their workshop from scratch, many optical start-ups have chosen crowdfunding to develop. We present you three optical start-ups who […]

Many opticians now offer after-sales service . More and more elaborate, these after-sales services can include the replacement of glasses in case of breakage, the adaptation of the sight, but also more current repairs like the ultrasonic cleaning of the glasses, the tightening of a branch or the adaptation in the customer's ear. To make […]

With more than one in three French people wearing glasses, the optical market is a juggernaut that has not escaped the creators of startups , determined to share this market and revolutionize it with new concepts ! Many entrepreneurs are thus embarking on the adventure, evolving the optical market , to adapt to the habits […]

After having chosen an ophthalmologist and before being confronted with the choice of his glasses, the client must choose his optician ! If some consumers have their habits, others may find themselves confused in a highly competitive market: how do they choose then? While some levers seem obvious to win their membership , advertising campaigns […]

How many pairs of glasses , solar as seen, are in the closet while they could still protect or improve the sight of a third person? If some keep the same mounts of years, many others change pairs annually, or almost. To prevent collections of unused glasses piling up at home, discover ways to enhance […]