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This end of the decade is a test for many sectors. The changes in the world of optics are confronting the market with many changes. Decryption. Changes in the world of optics: several axes of transformation! In the first place, it is the product that is subject to change the way of working of the […]

Who says new year says new trends! In marketing, the important thing is not to lag behind competitors, the best is even to have a time ahead. Downturn, concretization, novelties , we try to help you to see more clearly about the optical marketing trends that are emerging for 2019. Optics Marketing Trends for 2019: […]

Promoting its partners, whether in terms of service or quality of equipment, is Essilor's " Optician Engaged Label " approach in 2016. But what does it mean? does he really understand by "Committed Optician"? What is there behind this mark of recognition? Are there other labels or certifications on the optical market? Optician Label Engaged: […]

Faced with the general problems of purchasing power, luxury companies have gradually given way to brands offering mid-range models on the shelves of opticians. But the markets are constantly changing, especially since the arrival of the Y generation who consume differently and proves that luxury brands have lost nothing of their superb. So, what about […]

Everyone has their own opinion on the issue of wearing contact lenses . Unconditionals are often willing to recommend them, while critics use many arguments not to approach them. In both cases, as a professional, it is important to respond well to the objections and misconceptions one can face … Wearing contact lenses, ideas that […]