Blog

At a time when learning disabilities and concentration difficulties are at the heart of educational concerns, the link between vision and learning remains undervalued. Yet, nearly 80% of learning occurs through the eyes. Reading, writing, spatial awareness, prolonged attention span… All of these academic skills directly depend on good visual health. If poorly identified, visual […]

France is one of the countries with the highest number of optical stores per capita. With approximately 12,000 points of sale for 67 million inhabitants, the sector is characterized by an exceptional density, far higher than that observed in our European neighbors. While this profusion of opticians guarantees widespread access to vision correction equipment, it […]

In a sector where customer experience plays a central role, sensory marketing remains a tool that is still underused in optical stores. However, the activation of the senses – sight, hearing, smell, touch – significantly influences consumer perception and behavior. How can opticians use these levers to improve their customer relations and stand out from […]

Christmas is a time for solidarity and generous actions . In the optical sector, many players – opticians, eyewear manufacturers and associations – are mobilizing to help the most disadvantaged. Between donations of glasses, collections and charitable partnerships, these initiatives make it possible to offer better vision to those who need it, while embodying strong […]

In a constantly evolving sector like optics, opticians must redouble their efforts to capture the attention of a younger and increasingly connected clientele. Today, a comprehensive online marketing strategy is no longer a simple advantage, but a necessity to stand out. In 2024, digital tools such as SEO, Google Ads, and social networks are positioned […]