Blog

In a sector where customer experience plays a central role, sensory marketing remains a tool that is still underused in optical stores. However, the activation of the senses – sight, hearing, smell, touch – significantly influences consumer perception and behavior. How can opticians use these levers to improve their customer relations and stand out from […]

Christmas is a time for solidarity and generous actions . In the optical sector, many players – opticians, eyewear manufacturers and associations – are mobilizing to help the most disadvantaged. Between donations of glasses, collections and charitable partnerships, these initiatives make it possible to offer better vision to those who need it, while embodying strong […]

In a constantly evolving sector like optics, opticians must redouble their efforts to capture the attention of a younger and increasingly connected clientele. Today, a comprehensive online marketing strategy is no longer a simple advantage, but a necessity to stand out. In 2024, digital tools such as SEO, Google Ads, and social networks are positioned […]

The protection of personal data, particularly health-related data, is a major issue in many sectors, including the optical sector. Since the General Data Protection Regulation (GDPR) came into force in May 2018, companies collecting, processing or storing sensitive data must comply with strict rules. For opticians, who regularly handle health data (prescriptions, diagnoses, history of […]

In an increasingly connected world, where stress and eye fatigue are omnipresent, "anti-stress glasses" are emerging as an innovative solution to meet the challenges of modern life. Between fatigue linked to excessive use of screens and unbalanced lifestyles, these devices promise to improve visual and mental well-being. But what exactly are they? Do these new […]