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Smartphones may be the main cause of eye strain for your customers — but they can also become their best ally in taking care of their eyes. By 2025, the French will spend an average of 4.6 hours a day in front of a screen , representing 29% of their non-sleep time , a rate […]

Running is everywhere. 12.4 million French people run , representing a quarter of the population, with 8 million running at least once a week. From Sunday jogs to the UTMB, from urban 10Ks to marathons, equipment is no longer limited to shoes. Eyewear has become an essential accessory—technical, strategic, and even fashionable. Your role as […]

Morez, Jura. In a silent workshop, a candidate bends, adjusts, and files a frame by hand, to within a tenth of a millimeter. He has eight hours to transform a block of raw material into a perfect object. Not a second more. This is the final test in the MOF (Meilleur Ouvrier de France – […]

Eyeglasses aren't made the same way anymore… And that's a good thing. Between environmental pressures, the expectations of a new generation of consumers, and the rise of innovative manufacturing technologies, the eyewear industry is undergoing a profound transformation. Coffee grounds, plastics recovered from the oceans, graphene, Breton flax fibers… Material innovation in optics has never […]

Smartphones, tablets, electric bikes, household appliances… Refurbished products have invaded our consumption habits with formidable efficiency. But what about optics? Long left out of this revolution, the eyewear industry is catching up and finally tackling refurbished glasses. Between regulatory decrees, investments from major groups, and breakthroughs with consumers, refurbished optics is no longer just a […]