Blog

Color blindness affects nearly 8% of men worldwide. Despite the frequency of this visual disorder, it is still relatively unknown by the majority of French people. Did you know, for example, that there were several types of color blindness? We detail the causes and consequences of this anomaly. What is color blindness? Color blindness is […]

The Christmas period is a perfect opportunity for opticians to launch major marketing campaigns. Whether they take place in the shop, on the brands' website, or on their social networks, we give you an overview of the operations that caught our attention this year. When Christmas is the ideal time Every year, many opticians take […]

Often ill-favored opticians, because it is considered time-consuming and unprofitable, the low vision affects millions of people in France. To improve the lives of these people, many visual aids exist. Opticians, why not integrate these solutions into your stores? What is low vision? Selon the WHO, low vision means clustering "visual acuity less than 3/10 […]

Imagine mobile apps that can improve visual comfort and sometimes even vision. Incredible, is not it? However, there are already dozens on the download platforms of our smartphones. Opticians, have you ever thought of advising them to your customers? To help you see more clearly, we give you our favorites! Medical applications: a booming model […]

Ophthalmic migraine, the scourge of the 21st century? Increasingly, this neurological disease has consequences on vision and can, in some cases, be mitigated by wearing glasses. We give you some keys to advise your customers! What is ophthalmic migraine? Despite its name, ophthalmic migraine is not an eye disease , but rather neurological. However, when […]