Blog

The optician traditionally officiates in a physical shop, in contact with his customers. It welcomes, advises and directs them towards the frames and glasses most adapted to their needs. And if this optician began to move gradually to the home of his patients? Home optics: what is it? We were talking about it a few […]

No need to take the sun out of the first ray: thanks to the photochromic lenses (or glasses with variable shade), the glasses adapt automatically and very quickly to changes in brightness. We review their benefits. Photochromic lenses: what is it? The principle is simple: they contain photochromic molecules, which react to UV rays and […]

What if school holidays were the perfect time to invest in the hobby? Binoculars, telescopes, or even monoculars: some manufacturers already offer these products in their catalog. Could this be the new vein to dig? Most leisure optics items are used in the summer. There are plenty of opportunities to observe animals, hike, hunt, or […]

The Made in France optic is today praised worldwide for its excellence. Know-how, creativity and technology, these are the main qualities recognized by most professionals in the sector. The inventory of 100% French glasses brands is reviewed. Most Made in France frames are produced in the heart of the Oyonnax basin in the Jura. The […]

Today, most manufacturers are no longer content to sell their products to opticians, they are also thinking about how they are offered in stores. To help your prescribers to highlight your products, there are now different techniques. We review three for you! Sales support tools The training of opticians can take different forms: software or […]