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Today, most manufacturers are no longer content to sell their products to opticians, they are also thinking about how they are offered in stores. To help your prescribers to highlight your products, there are now different techniques. We review three for you! Sales support tools The training of opticians can take different forms: software or […]

The field of optics-eyewear is very rich in events and the autumn 2016 is no exception to the rule. This year, hundreds of optical trade shows are scheduled around the world, to the delight of visitors, who will rush by the thousands to attend. We have selected the main ones, in France and in the […]

1 in 10 children aged 0 to 9 wear glasses today, and this is getting older. Many eyewear have already understood and offer collections specially adapted or even specialized in this niche. A brief overview of the different optical concepts for children. Children too! The vision of the child is built month after month, from […]

Today smartphones make life easier for all of their owners. But on the professional side, what concrete benefits do smartphones bring to the optician profession? More and more applications dedicated to opticians are emerging: a quick overview … Determine the refraction Exit autoréfractomètre , hello Netra ! Featuring a virtual reality mask with an integrated […]

The facts are there, today we spend a lot of our days in front of screens, whether for professional or personal reasons . This use raises a new problem against which many people want to protect themselves: overexposure to blue light . The solution? Anti blue light filters! What is blue light? The blue light, […]