Blog

Reading is one of the most sophisticated human activities—and one of the most threatened. By 2025, the French will read for shorter periods, less deeply, and with increasingly fragmented concentration. Yet, research on the links between reading and visual health has never been so abundant. Between new data on oculomotor skills, the ongoing debate on […]

Children's eye health has never been so concerning—nor so important for opticians! In France, nearly one in two teenagers between the ages of 11 and 13 is already nearsighted, and the prevalence of myopia among 0-18 year olds has already reached 20.48%, according to the largest national study ever conducted on the subject . The […]

Smartphones may be the main cause of eye strain for your customers — but they can also become their best ally in taking care of their eyes. By 2025, the French will spend an average of 4.6 hours a day in front of a screen , representing 29% of their non-sleep time , a rate […]

Alzheimer's disease, dementia, depression… What do the eyes see that the brain doesn't yet tell us? The question is no longer rhetorical… In just a few years, research has radically changed the status of the eye in the medical landscape: from a simple sensory organ, it has become a direct window into brain and mental […]

Running is everywhere. 12.4 million French people run , representing a quarter of the population, with 8 million running at least once a week. From Sunday jogs to the UTMB, from urban 10Ks to marathons, equipment is no longer limited to shoes. Eyewear has become an essential accessory—technical, strategic, and even fashionable. Your role as […]