Blog

The optical market is transforming: faced with increasingly demanding and connected consumers, personalization is becoming a strategic lever. Opticians no longer sell just a pair of glasses, but an experience adapted to a lifestyle. Segmentation by optical use (sport, active lifestyle, working on screens, sun protection or specific visual health) makes it possible to offer […]

The world of optics is entering a new era. Recent advances in photonic technologies and metamaterials are opening up unprecedented opportunities: ultrathin lenses, dynamic focusing devices, aberration reduction, and even the disappearance of traditional lenses in favor of nanostructured surfaces. But beyond the laboratory, these innovations are already shaping the future of corrective lenses and […]

Optical inflation: a phrase that's increasingly resonating in optical stores. For several years, opticians have been facing widespread cost increases: titanium and acetate prices, ever-expensive shipping, rising energy bills, and a more budget-conscious clientele. Between supply chain pressures and changing consumer expectations, the opticianry profession must adapt to maintain its margins while remaining attractive. Supply: […]

Ludovic Tassy, CIO of the Alain Afflelou Group and president of the Agora des CIOs, was recently re-elected as president of the GEIE Eyes-Road for the next three years. On the occasion of SILMO 2025, he shares with us his vision for this new mandate, his priorities and his view on developments in the optical […]

Blue light and eye strain are closely linked. With the widespread use of screens in everyday life, exposure to blue light has unsurprisingly become a major visual health issue. Consumers are increasingly concerned about its long-term effects: sleep disturbances and potential eye risks. For opticians, this phenomenon is nothing new, but it continues to fuel […]