Blog

Eyeglasses, now omnipresent in our daily lives, have not always been the mix of utility and fashion that we know. Their history begins in the Middle Ages, at a time when they met a strictly functional need: to offer a solution to vision problems, particularly among scholars. Since then, they have continued to evolve, accompanying […]

Children's vision is a critical issue for global public health, and the factors that influence it are evolving rapidly. Between overexposure to screens, lack of access to natural light and disparities in vision care, the challenges to be addressed by 2030 are immense. However, solutions exist to limit the harmful effects on the visual health […]

In a constantly evolving sector like optics, opticians must redouble their efforts to capture the attention of a younger and increasingly connected clientele. Today, a comprehensive online marketing strategy is no longer a simple advantage, but a necessity to stand out. In 2024, digital tools such as SEO, Google Ads, and social networks are positioned […]

Eyes are often called the "mirrors of the soul," a phrase that reflects how much of our emotions are expressed visually. Indeed, our eyes play a central role in nonverbal communication. Facial expressions, changes in the pupil, or even the way we move our eyes are all clues that reveal our inner feelings. This close […]

The protection of personal data, particularly health-related data, is a major issue in many sectors, including the optical sector. Since the General Data Protection Regulation (GDPR) came into force in May 2018, companies collecting, processing or storing sensitive data must comply with strict rules. For opticians, who regularly handle health data (prescriptions, diagnoses, history of […]