Blog

Faced with the massive industrialization of optics, a new trend is emerging: the return to handmade. In search of authentic and sustainable products, more and more consumers are turning to artisanal glasses, of which France is one of the leading figures. Behind each handmade frame lies meticulous know-how, often rooted in a local tradition. This […]

In a sector where customer experience plays a central role, sensory marketing remains a tool that is still underused in optical stores. However, the activation of the senses – sight, hearing, smell, touch – significantly influences consumer perception and behavior. How can opticians use these levers to improve their customer relations and stand out from […]

Artificial intelligence (AI) is now making its mark in many sectors, including the optical sector. From automated diagnostics to virtual fittings, these technologies promise significant advances. But in the face of this digital revolution, should opticians see AI as a threat to their profession or as a lever for innovation? Let's zoom in on the […]

In a world where screens are omnipresent, our eyes are constantly solicited by the light emitted by these devices. Whether for work, leisure or communication, this prolonged exposure raises questions about its potential impact on our vision. How do screens influence our perception of colors and contrasts? What mechanisms are at play? And above all, […]

Optics and astronomy form a fascinating duo, combining technology and a passion to explore the mysteries of the cosmos. While optics is known to improve our everyday vision, it is also an essential tool for amateur astronomers, allowing for an in-depth exploration of the starry sky. With specially designed telescopes and binoculars, stars, nebulae and […]