Blog

From January 31 to February 2, 2026, Milan will host MIDO Eyewear 2026 , the essential event for the optical industry, bringing together more than 1,200 exhibitors and professional visitors from around the world in 7 halls at Fiera Milano Rho. This event offers a comprehensive overview of industry trends: emerging technologies, design, marketing strategies, […]

The optician profession is constantly evolving at breakneck speed, and the coming years will only confirm this. By 2030, driven by aging populations, the silent epidemic of myopia, the rise of technology, and expectations regarding social responsibility and customer experience, optical professionals will see their roles transform even further. In this forward-looking report, Eyes-Road analyzes […]

The optical market is constantly evolving , driven by creative boldness and the in-store experience. Some international brands stand out with particularly powerful marketing strategies , blending design, storytelling, innovative optical retail, and social media virality. In this article, we present four decidedly visionary brands that are creating a new way to sell glasses and […]

E-commerce is revolutionizing the optical market and becoming a strategic lever for retailers. However, its growth must be accompanied by a coherent CSR approach to meet consumer expectations—consumers are more attentive than ever to the environment, service, and transparency. How can a high-performing omnichannel model be developed, environmental impact reduced, and sustainable value created? Here's […]

E-commerce is revolutionizing the optical market and becoming a strategic lever for retailers. However, its growth must be accompanied by a coherent CSR approach to meet consumer expectations—consumers are more attentive than ever to the environment, service, and transparency. How can a high-performing omnichannel model be developed, environmental impact reduced, and sustainable value created? Here's […]