The evolution of the optical market in the face of an aging population

Population aging is one of the major demographic phenomena of the 21st century. In France, as in many industrialized countries, the proportion of people over 60 is increasing sharply, with projections predicting a veritable gray revolution. This shift has repercussions on many sectors, and optics is no exception. Presbyopia correction, prevention of age-related eye diseases, personalized visual support: needs are evolving, forcing professionals to adapt.

The outlook for an aging population: structurally increasing demand

Aging is correlated with a natural deterioration of vision. From the age of 40-45, presbyopia becomes almost inevitable. From the age of 60, the risks of pathologies such as AMD ( age-related macular degeneration ), cataracts or glaucoma increase considerably.

According to Inserm , more than 80% of people over 60 have a visual impairment requiring correction, medical treatment, or technical assistance. Demand for optical equipment is therefore naturally driven by this aging population, in search of visual comfort and solutions adapted to their specific needs.

But this demand is not homogeneous: it varies according to the state of health, the degree of dependency, mobility, and consumption habits.

More complex expectations: quality, comfort and innovation

Contrary to popular belief, seniors aren't just looking for basic products. Several studies show that older consumers are attentive to the quality of materials , comfort during prolonged wear, aesthetics, but also to visual performance in different conditions (night vision, reading, driving, etc.).

This translates into a strong demand for the latest generation of progressive lenses, high-end anti-reflective coatings, blue light filters, and ultra-lightweight materials. Customized lenses, such as those offered by technologies like EyeCode (Essilor) or IndividualFit (Zeiss), are increasingly popular.

Today's senior is active, informed, and often a prescriber for those around them (spouse, dependent parents, grandchildren). The optician thus becomes a central player in visual support, sometimes more accessible than the ophthalmologist.

A growing need for home services and coordination with the medical and social sector

Aging is often accompanied by difficulties in getting around . This constraint is fueling the development of mobile optical services or home opticians , such as those offered by Les Opticiens Mobiles , or even certain mutual insurance companies.

At the same time, devices for adapting visual aids for dependent elderly people or those with visual impairments are increasingly in demand: electronic magnifiers, magnifying systems, specialized lighting, etc.

This transformation also involves working in synergy with nursing homes , home care services, orthoptists and occupational therapists. The sector is moving towards a more medical and social approach, which goes well beyond simply providing a pair of glasses.

A sector that adapts its offering and skills in a market with strong potential

Faced with this demographic change , optical professionals are required to adapt their skills and their products.

Glassmakers are developing specific ranges for senior vision, with lenses adapted to everyday movements and visual fatigue. Frame manufacturers are rethinking hinge systems, weights, and shapes to better meet the morphological needs of the elderly. Optical schools are now incorporating modules on caring for aging populations.

Furthermore, new specializations are emerging, such as geriatric optics , which integrates the specificities of aging into visual analysis, equipment and patient monitoring.

According to a 2023 study by Xerfi, the optical equipment segment for the over-60s already represents nearly 45% of the sector's overall turnover in France, a figure that is constantly increasing.

But this potential comes with several challenges:

• limited reimbursement of certain specific equipment,
• the digital divide (access to information or online appointments),
• the risk of isolation of certain vulnerable groups.

To meet these challenges, technological innovation must go hand in hand with increased accessibility and an inclusive approach to vision care.

The role of opticians in the face of an aging population is crucial. This leads to an increase in demand, but above all, a more complex need, forcing professionals to reinvent their approach: more personalization, more services, and more coordination with those involved in care and support. In this transformation, the optician of tomorrow will have to be at once a technician, an educator, and a partner in aging well.