Eyes-Road - Another vision of EDI > All Blog > Marketing de l’Optique > Lunettes & Style : Tendances de fin d’année

Glasses & Style: End of year trends

Reading time : 3 minutes

frame-trends-2020

Some will say that it is time for this painful year 2020 to end. While the optical-eyewear sector has suffered many upheavals for several months, it is time to take stock of our annual review of eyewear trends for the end of the year.

Eyewear Trends: Styles That Stand Out!

As soon as summer ended and autumn arrived, trends already seen during different periods were confirmed. Thus, the rise of round shapes seen over the last few months is confirmed, while thickening however.

The proportions of the frames are widening to give them more body . Be careful, however, when trying them on: they must not exceed the contours of the face.

danshari-eyewear

For women, more than ever, we are giving pride of place to bold geometric shapes . To increase personality, we push back the contours, we redefine the curves, we widen the ends to highlight the look.

VM-Atelier-Liberty

On the men's side, we also find more and more material. After the minimalist and discreet trends , we are gladly bringing back color . We also do not hesitate to play on noble and elegant materials , such as wood. We also do not hesitate to innovate, thanks to 3D printing , which offers limitless possibilities!

Focus on sustainability

What makes an optical or solar frame elegant is also its propensity to last over time. The choice of materials is important. The very traceability of a frame gives it credibility. Discover the superb presentation video of Gold and Wood .

As for the colors, we will work for liveliness , again, for more personality. But also to contrast with the very natural trend of the choice of materials used. Metal, wood, titanium, acetate need life. For this, we add yellow, green, orange, sometimes in a very sober way, sometimes not.

An example with these Etnia Barcelona models:

Etnia-Barcelona-Clara
Etnia-Barcelona-Wigwam

We also add texture. Patterns, already very trendy in 2019, confirm their revival. Tortoise, scales and other patterns, once a sign of eccentricity , are becoming more and more present. A trend to be confirmed as winter passes!

And you, what trends do you want to highlight?