Blog

Reading is one of the most sophisticated human activities—and one of the most threatened. By 2025, the French will read for shorter periods, less deeply, and with increasingly fragmented concentration. Yet, research on the links between reading and visual health has never been so abundant. Between new data on oculomotor skills, the ongoing debate on […]

Children's eye health has never been so concerning—nor so important for opticians! In France, nearly one in two teenagers between the ages of 11 and 13 is already nearsighted, and the prevalence of myopia among 0-18 year olds has already reached 20.48%, according to the largest national study ever conducted on the subject . The […]

Smartphones may be the main cause of eye strain for your customers — but they can also become their best ally in taking care of their eyes. By 2025, the French will spend an average of 4.6 hours a day in front of a screen , representing 29% of their non-sleep time , a rate […]

Running is everywhere. 12.4 million French people run , representing a quarter of the population, with 8 million running at least once a week. From Sunday jogs to the UTMB, from urban 10Ks to marathons, equipment is no longer limited to shoes. Eyewear has become an essential accessory—technical, strategic, and even fashionable. Your role as […]

Morez, Jura. In a silent workshop, a candidate bends, adjusts, and files a frame by hand, to within a tenth of a millimeter. He has eight hours to transform a block of raw material into a perfect object. Not a second more. This is the final test in the MOF (Meilleur Ouvrier de France – […]