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Ability to design tailor-made products or desire to be at the forefront of innovation, this is the credo of Shamir Optical Industry Ltd , one of the world leaders in manufacture of ophthalmic lenses. A quick look back at the expansion of this great company, born in a small kibbutz of less than a thousand […]

Hoya Vision Care has established itself over the decades as one of the leaders in ophthalmic lenses. For good reason, the brand created in Japan in the 1940s is one of the key pieces in optical innovation . As its communication likes to mention, this innovation is part of the heart of the company, which […]

How do you recognize a great brand? To its notoriety, its know-how, its longevity? Probably thanks to all of these things. They determine considerable virtues for an artisanal and commercial actor, whether he is in the optical sector or not. This is the case of Maison Henry Jullien , which is celebrating its first century […]

When it comes to optics and major brands , it is impossible not to mention Essilor . The French brand is today a monument of the sector. Over the years, it has known how to position itself as an innovative leader, always in line with its objective of access to vision for all. Back to […]

"Not just an independent brand, but the voice of a lifestyle." This compliment is that of Vogue magazine against the Etnia Barcelona brand. The Spanish brand has, in twenty years, propelled itself to become one of the major players in optics. So much so that we have chosen to tell you about it as one […]