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How do you recognize a great brand? To its notoriety, its know-how, its longevity? Probably thanks to all of these things. They determine considerable virtues for an artisanal and commercial actor, whether he is in the optical sector or not. This is the case of Maison Henry Jullien , which is celebrating its first century […]

When it comes to optics and major brands , it is impossible not to mention Essilor . The French brand is today a monument of the sector. Over the years, it has known how to position itself as an innovative leader, always in line with its objective of access to vision for all. Back to […]

"Not just an independent brand, but the voice of a lifestyle." This compliment is that of Vogue magazine against the Etnia Barcelona brand. The Spanish brand has, in twenty years, propelled itself to become one of the major players in optics. So much so that we have chosen to tell you about it as one […]

«  Talking about the Alain Afflelou brand is first of all to mention the story of a man. But above all of an entrepreneur, who has, over time, evolved his vision of the optical sector. A vision he had great from the start of his adventure. Because this eyeglass enthusiast is not the type to […]

The world of optics is made up of stories big and small. It takes decades or even centuries to become a group on an international scale. But whether big or small, all of these stories never lack richness. Carl Zeiss Vision is one of them, and it all started with the will of one man. […]