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At first glance, it seems very obvious for most people to maintain their optical and sunglasses frames . Yet, as an optician you know better than anyone, pairs of glasses often tend to be abused. This equipment represents an obvious cost for customers, and it appears necessary to provide them with the best indications so […]

The world of optics is made up of stories big and small. It takes decades or even centuries to become a group on an international scale. But whether big or small, all of these stories never lack richness. Carl Zeiss Vision is one of them, and it all started with the will of one man. […]

Optical illusions are always on the rise! Digitization has accelerated the cult of the image and the many formats, video, photo, GIF or virtual reality, have reinforced its emulation! Some have even exploded records of views on social networks and have had their place on television sets. Why do optical illusions fascinate us so much, […]

Everyone has their own way of life. Your customers, if they come to you first because they need a suitable correction, are influenced by their activities. Without going into their private life, it can be very interesting to get to know them a little more. This is particularly the case for athletes, for whom special […]

The mechanism of the eye , to enable it to see, is always the same. Light energy is perceived by the eye, which transforms it into electrical energy in order to transmit information to the brain. From one animal species to another, the operation is identical. What changes are especially the characteristics of the eyes […]