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In almost all health issues, there are times in your life when you need to be extra vigilant. When it comes to visual health , we often focus on the average age of 45. Beyond this threshold, the tests carried out consist in checking visual acuity , but also eye pressure and the health of […]

Like all health problems, blindness and visual impairment are among the concerns of the World Health Organization (WHO) . Regularly, the specialized agency of the United Nations (UN) presents the figures of global vision health , as well as short and medium-term strategic plans. As health professionals visual , industrialists and opticians alike have a […]

Health crisis requires, the Silmo 2020 was held in a very particular format. With will and agility, the organizers transformed the Parisian show to be able to reach professionals. By virtue of the known difficulties in organizing trips, the results are satisfactory , if we omit the cancellation of the last stage, in Lyon. The […]

Like any marketing principle, endorsement (in English celebrity marketing ) has rules, advantages and constraints. Often associated with fashion, this concept quickly spread to affect almost all sectors of activity. What are the benefits for a brand of partnering with celebrities, but what are the risks for both parties? We try to answer it by […]

«  Talking about the Alain Afflelou brand is first of all to mention the story of a man. But above all of an entrepreneur, who has, over time, evolved his vision of the optical sector. A vision he had great from the start of his adventure. Because this eyeglass enthusiast is not the type to […]